The Love Bento logo is made up of elements of the food offered on the menu i.e. protein, vegetables, carbs. To convey the brand’s beliefs that health is wealth, the shape of the logo is meant to mimic yuanbao or gold ingot, a traditional symbol of wealth in Chinese culture. The earthy colours like orange and green are not only colours of vegetables and carrots but colours that represent nature and wholesomeness. The shadow underneath the logo depicts the brand’s dynamism in food delivery.