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Guardian
All Creative
Website
April 2017
Faced with numerous government regulations and compliance issues, Nestlé NAN was challenged to attract new users, retain them and prevent them from switching to competitive brands. Our research revealed that consumers are constantly on the search for a trusted, credible source for information. Building trust is not an easy task, and it certainly does not come in a short span of time. To overcome this challenge, we collaborated with two main parties, Guardian Pharmacy and Thomson Medical Pharmacy