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Under Armour
All Creative
Award-Winning
Event
November 2016
As the underdog brand entering the competitive sports performance market occupied by mainstream brands, Under Armour’s key challenge was to increase brand top of mind awareness through product availability. Mashwire was engaged to design and set up a trade sell-in event to showcase the new season range of Under Armour apparels for distributors / retailers in the Asia region to encourage sales and increase the brand presence in the consumer market...