In conjunction with Yeo’s Chrysanthemum Tea (CT) Month, Mashwire supported the brand to launch a campaign video. This campaign aims to bring light to Traditional Chinese Medicine (TCM) Wellness amongst the younger generation, while increasing relevance of the brand’s product in the lives of the younger generation.
The campaign video features a field expert sharing professional insights and advice on TCM to bring a new perspective to TCM and Chrysanthemum flower benefits. To help the younger generation find relevance of TCM in their daily lives, this campaign video also focused on bringing out daily activities or troubles the younger generation go through that are causing heatiness, such as staying up late, long working hours and eating fried and/or spicy food. With the accompaniment of a collaboration with a KOL advocate and the use of Question-and-Answer (Q&A) approach, the campaign video also uncovers the properties of drinking Chrysanthemum Tea in TCM context, including the benefits and time to consume Chrysanthemum Tea. With that, the brand is not only able to draw resonance with the audience, but also connect with them through common pain-points in their lifestyles.