We often hear of the term "gamification". First coined by British-born programmer, Nick Pelling two decades ago, gamification is hardly new for marketers. From the classic...

Posted on 1 Nov, 2022
Digital, Marketing

As we continuously adapt and overcome the challenges that uncertainty had thrown us, there is a natural tendency for us to assume the worst. In the...

Posted on 18 Oct, 2022
Integration, Marketing, Trends

With almost 5M active social media users in Singapore, spending an average of 2h 17m scrolling through the cluttered social space daily, brands face the challenge...

Posted on 4 Oct, 2022
Marketing, Social, Trends

The news broke recently that Google Chrome is delaying the deadline for third-party cookie replacement. Many online sources have shown that the tech giant expects to...

Posted on 20 Sep, 2022
Digital, Marketing, Tech

"Are you not infotained?" or "Are you edutained enough?" are 2 frequently asked questions that media providers would ask their target audience. With the entertainment sector...

Posted on 6 Sep, 2022
Marketing, Social, Trends

If you are running a small business, transitioning from Above-The-Line (ATL) activations to Google Ads can be a challenge. In the digital space, every user's journey...

Posted on 16 Aug, 2022
Digital, Marketing, Tech

The world of websites may have multiple jargons or unfamiliar terms that many of us may not have heard of. However, in the world of digital...

Posted on 2 Aug, 2022
Digital, Integration, Marketing, Tech

"The desire to own" often sits at the heart of most marketing ideas for brands. Social stratification often plays an important role in how these brands...

Posted on 12 Jul, 2022
Digital, Integration, Marketing

When it comes to campaign ideation, there are numerous choices to consider to meet the respective campaign objectives and KPIs. From BTL to ATL activations, choosing...

Posted on 28 Jun, 2022
Digital, Integration, Marketing