In this day and age, most of us are aware of the importance of Content Marketing; the way we communicate our message and influence our target...

Posted on 3 May, 2022
Integration, Marketing, Social

With consumers wanting to know how brands go about tackling the environmental and social issue, sustainability is becoming a consumer trend, more so being incorporated into...

Posted on 19 Apr, 2022
Digital, Marketing, Social, Trends

Customers are the most important asset of every business. There is no better feedback on your performance than what your customers can tell you. While most...

Posted on 5 Apr, 2022
Marketing, Social

When it comes to Social Media Marketing, surely we have our doubts on which platform is the most ideal for my brand - Facebook or Instagram?...

Posted on 8 Mar, 2022
Digital, Marketing, Social

'Market-focused approach VS. Product-focused approach - which is better?' - A hot topic of discussion of all time. As we know, part of the Consumer Journey,...

Posted on 22 Feb, 2022
Marketing, Trends

As business owners, intuitively we want to reach as many people as possible with our goods, product or services. We employ a multitude of means to...

Posted on 8 Feb, 2022
Digital, Marketing, Trends

Facebook changed its name to "Meta" - A huge step taken towards rebranding that focuses on Virtual Reality (VR). What does this mean for the Internet...

Posted on 18 Jan, 2022
Digital, Marketing, Social, Trends

Straight out of Christmas, we are looking at Chinese New Year being just around the corner. In slightly more than a month, we will welcome the...

Posted on 4 Jan, 2022
Digital, Festive, Marketing, Social

Cookies, do you accept them or do you reject them? Most of us would gladly accept them especially if they come from the jars! But how...

Posted on 30 Nov, 2021
Digital, Marketing, Tech, Trends