In this ever-changing landscape of business and industry, staying ahead and maintaining a competitive edge is paramount. One of the key strategies to achieve this is...

Posted on 23 May, 2023
Digital, Marketing, Social, Trends

By now, all of us would know what Instagram Reels are and have probably seen them on the app itself. These short-form videos have their own...

Posted on 9 May, 2023
Marketing, Social, Video

On-ground activation, also known as physical marketing, refers to the process of creating an interactive and engaging experience for consumers physically. It involves setting up at...

Posted on 18 Apr, 2023
Integration, Marketing, OOH, Social

Instagram is one of the most popular social media platforms in the world, with over one billion active users. With its wide range of features and...

Posted on 4 Apr, 2023
Digital, Marketing, Social

In today's world, consumers have more choices than ever before. With so many options available, building trust and loyalty with your audience is crucial to the...

Posted on 14 Mar, 2023
Marketing, Social, Video

Ever notice any big images or text on the displays or shelves as you walk into a retail store or a supermarket? These are POSMs, which...

Posted on 28 Feb, 2023
Marketing, Social

User-generated content aka 'UGC' refers to any type of content, such as text, images, videos and audio that is created and published by individuals or users...

Posted on 14 Feb, 2023
Marketing, Social

Did you know that any creation and sharing of online materials is considered content marketing? Every content format receives varying levels of engagement and the best...

Posted on 31 Jan, 2023
Digital, Marketing, Social

A website is one of the most important assets for a brand, especially in the digital world today where consumers are accustomed to searching for product...

Posted on 17 Jan, 2023
Digital, Marketing