In today's world, consumers have more choices than ever before. With so many options available, building trust and loyalty with your audience is crucial to the...
Posted on 14 Mar, 2023 Marketing, Social, Video
Ever notice any big images or text on the displays or shelves as you walk into a retail store or a supermarket? These are POSMs, which...
Posted on 28 Feb, 2023 Marketing, Social
User-generated content aka 'UGC' refers to any type of content, such as text, images, videos and audio that is created and published by individuals or users...
Posted on 14 Feb, 2023 Marketing, Social
Did you know that any creation and sharing of online materials is considered content marketing? Every content format receives varying levels of engagement and the best...
Posted on 31 Jan, 2023 Digital, Marketing, Social
A website is one of the most important assets for a brand, especially in the digital world today where consumers are accustomed to searching for product...
Posted on 17 Jan, 2023 Digital, Marketing
The digital marketing landscape is ever-evolving. For marketers, one of the biggest challenges is to constantly update and get a firm grasp on changes. As we...
Posted on 3 Jan, 2023 Digital, Marketing, Trends
There are plenty ways that brands and influencers can collaborate. Whichever the method of collaboration, a good influencer brief is a key element of the communication...
Posted on 13 Dec, 2022 Influencers, Social
As e-commerce becomes increasingly dominant, we see an increased number of brands trying to build synergistic strategies between online and offline selling channels to provide consumers...
Posted on 29 Nov, 2022 Integration, Trends
Content creation is no easy task, and capturing the attention of an audience is arguably one of the toughest jobs in marketing. With the digital sphere...
Posted on 15 Nov, 2022 Marketing
We often hear of the term "gamification". First coined by British-born programmer, Nick Pelling two decades ago, gamification is hardly new for marketers. From the classic...
Posted on 1 Nov, 2022 Digital, Marketing