Ever notice any big images or text on the displays or shelves as you walk into a retail store or a supermarket? These are POSMs, which...

Posted on 28 Feb, 2023
Marketing, Social

User-generated content aka 'UGC' refers to any type of content, such as text, images, videos and audio that is created and published by individuals or users...

Posted on 14 Feb, 2023
Marketing, Social

Did you know that any creation and sharing of online materials is considered content marketing? Every content format receives varying levels of engagement and the best...

Posted on 31 Jan, 2023
Digital, Marketing, Social

A website is one of the most important assets for a brand, especially in the digital world today where consumers are accustomed to searching for product...

Posted on 17 Jan, 2023
Digital, Marketing

The digital marketing landscape is ever-evolving. For marketers, one of the biggest challenges is to constantly update and get a firm grasp on changes. As we...

Posted on 3 Jan, 2023
Digital, Marketing, Trends

There are plenty ways that brands and influencers can collaborate. Whichever the method of collaboration, a good influencer brief is a key element of the communication...

Posted on 13 Dec, 2022
Influencers, Social

As e-commerce becomes increasingly dominant, we see an increased number of brands trying to build synergistic strategies between online and offline selling channels to provide consumers...

Posted on 29 Nov, 2022
Integration, Trends

Content creation is no easy task, and capturing the attention of an audience is arguably one of the toughest jobs in marketing. With the digital sphere...

Posted on 15 Nov, 2022
Marketing

We often hear of the term "gamification". First coined by British-born programmer, Nick Pelling two decades ago, gamification is hardly new for marketers. From the classic...

Posted on 1 Nov, 2022
Digital, Marketing