The need to capture consumer`s attention has led marketers to explore strategies in order to stand out in a competitive industry. Among these strategies, novelty marketing...

Posted on 29 Aug, 2023
Digital, Integration, Marketing, Social, Trends

In the fast-paced and ever-evolving world of social media, staying relevant and capturing the attention of audiences online has become a challenge for brands and marketers...

Posted on 15 Aug, 2023
Digital, Marketing, Social, Trends

Medical Marketing is just like marketing in any industry out there - it requires a well thought out strategy that focuses on building trust and providing...

Posted on 1 Aug, 2023
Digital, Marketing, Social

Customer service plays a vital role in marketing. It is no longer enough to solely promote products or services, but there is an increasing focus on...

Posted on 18 Jul, 2023
Integration, Marketing

We are familiar with festive sales, double-digit sales and all kinds of sales year-round where discounts are abundant and sales are high. We are aware of...

Posted on 4 Jul, 2023
Digital, Festive, Integration, Marketing

As the Asia-Pacific region (APAC) emerges from the impact of the pandemic, businesses find themselves facing a crucial question: How much should brands allocate to their...

Posted on 13 Jun, 2023
Digital, Integration, Marketing, Social

Closer to home, a Visa study conducted in September 2022 on shopping platforms preferred by Singaporeans revealed that "almost three in four Singaporeans are shopping online...

Posted on 30 May, 2023
Digital, Integration, Marketing, Trends

In this ever-changing landscape of business and industry, staying ahead and maintaining a competitive edge is paramount. One of the key strategies to achieve this is...

Posted on 23 May, 2023
Digital, Marketing, Social, Trends

By now, all of us would know what Instagram Reels are and have probably seen them on the app itself. These short-form videos have their own...

Posted on 9 May, 2023
Marketing, Social, Video