"Are you not infotained?" or "Are you edutained enough?" are 2 frequently asked questions that media providers would ask their target audience. With the entertainment sector...

Posted on 6 Sep, 2022
Marketing, Social, Trends

If you are running a small business, transitioning from Above-The-Line (ATL) activations to Google Ads can be a challenge. In the digital space, every user's journey...

Posted on 16 Aug, 2022
Digital, Marketing, Tech

The world of websites may have multiple jargons or unfamiliar terms that many of us may not have heard of. However, in the world of digital...

Posted on 2 Aug, 2022
Digital, Integration, Marketing, Tech

"The desire to own" often sits at the heart of most marketing ideas for brands. Social stratification often plays an important role in how these brands...

Posted on 12 Jul, 2022
Digital, Integration, Marketing

When it comes to campaign ideation, there are numerous choices to consider to meet the respective campaign objectives and KPIs. From BTL to ATL activations, choosing...

Posted on 28 Jun, 2022
Digital, Integration, Marketing

When brands self-promote their name, products or services on the internet, it can be easy for users to miss out on their content with all sorts...

Posted on 14 Jun, 2022
Digital, Influencers, Marketing, Social

Projects don't just happen. In the corporate business world, projects usually require levels of approval, planning and forecasting before executing the big idea. As such, how...

Posted on 31 May, 2022
Design, Marketing

In the digital age of marketing today, modern day marketers would need to build a strategy to stand out from their competitors. In the intense competition...

Posted on 17 May, 2022
Digital, Integration, Tech

In this day and age, most of us are aware of the importance of Content Marketing; the way we communicate our message and influence our target...

Posted on 3 May, 2022
Integration, Marketing, Social