Singapore has one of the highest mobile phone penetration rate in Asia with, 82% of Singaporeans in possession of at least 1 mobile phone. Vibes 2017 Mobile Consumer report found that most consumers prefer to click into the product pages to learn more about the products first before they order. This corresponds to the increasing number of mobile ads businesses are producing.
“73% of consumers notice mobile ads daily or weekly. The key to attracting consumers to click on your mobile ads is mobile coupons and special offers.”
Mobile ads have been found to be relevant for most customers. Survey has shown that 73% of consumers notice mobile ads daily or weekly. The key to attracting consumers to click on your mobile ads is mobile coupons and special offers. It is found that coupons and special offers on social media ads are the top reasons why consumers click on mobile ads. 56% of consumers said they enjoy saving coupons and offers from social media directly to their phone. For marketers, this is an opportunity to utilise the offer ads available on Facebook to dish out these promo codes and offers!
38% of consumers said they are most likely tempted by an ad they find on social media. This further reinforces the use of offer ads on Facebook because this temptation is now made better with the availability of an offer. As a result, 33% of consumers said they are more likely to make a purchase on their phone after viewing an ad on social media.
A recent Father’s Day offer ad done by Mashwire supports this data as the ad played a part in increasing visits to their site and contributing to our client’s increased revenue. We found that click-through rate for offer ad is higher than general page link ads too. While page link ads typically do well to boost traffic to your website, we recommend brands to try using time-sensitive offer ads for festive periods to create urgency among consumers.
Will you be trying out offer ads? Get in touch with us to explore offer ads that better target your consumers!