The answer is yes! Seasonal Marketing is relatable to all brands, including yours.
At different times of the year, most brands would experience fluctuations in sales and website traffic. For example, a florist may notice a surge in sale of flowers during Mothers’ Day and Valentine’s Day.
What exactly is Seasonal Marketing?
Seasonal marketing is marketing your product or service at specific times of the year. That could mean festive occasions like Deepavali, Christmas, and Lunar New Year, or simply the “winter season” in Q4.
Seasonal marketing does not necessarily coincide with an “official” holiday, but instead, it is about adapting your marketing strategies to the significant events related to your brand.
Why is Seasonal Marketing important?
Many brands today overlook the importance of seasonal marketing. Consumer behaviour changes with the seasons, and brands have to make an effort to stay relevant all year long. By addressing the general theme of the season, it allows your consumers to have a clear idea of what you have to offer and how they can relate to it.
3 Tips to get Seasonal Marketing right!
Grow customer relationships.
Connect with your audience, strengthen existing relationships and foster new ones. How can you add value to your customers? Understand what your customers need at this time of the year, and create tailored promotional campaigns that relate to your audience’s needs.
Study your competitors and past trends.
Do not only focus on your audience, notice what your competitors are doing. What have they tried? What worked and what didn’t? What have they not done? Where can your brand come in to fill that gap?
Be sure to plan.
Do your research, come up with a plan and stick to it. What is your goal? Set clear intentions – what do you want to achieve from this? Sell off excess stock lying in your inventory? Increase brand awareness to attract new customers? With a goal in mind, you would be able to better allocate and utilize your resources for your campaign.
Did you know?
2020’s Singles’ Day 11.11 sales in Singapore shattered 2019’s records despite the Covid-19 pandemic and an economic recession.
Southeast Asia’s e-commerce giant Lazada saw as many as 40 million users flock to its platform on Singles’ Day, with more than 400,000 sellers transacting.
And that is just one of the many seasonal occasions throughout the year. Find out more about how you can link up content and e-commerce here.
Want to start your seasonal marketing campaign? Get in touch with us!