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MARIGOLD HL MILK - Care to Share Your Heart Truths
MARIGOLD HL Milk
All Creative
All Digital
Strategy / Campaign
Award-Winning
Event
EDM
Social Media / Listening
Videography
Website
April 2017
Despite a growing trend of Gen X diagnosed with high blood cholesterol due to demanding work schedule and sedentary lifestyle, consumers still associate heart problems and high cholesterol with old age, overweight and being unhealthy. Tasked to strengthen MARIGOLD HL Milk’s leadership position with a re-launch of MARIGOLD HL Milk with Plant Sterols, the campaign needed to create trial and purchase through raising the awareness of the importance to adopt a heart-friendly diet...