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Pokka
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All Digital
Strategy / Campaign
Award-Winning
Event
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Social Media / Listening
October 2019
Pokka, the No.1 Ready to Drink (RTD) Tea Brand in Singapore, approached Mashwire to introduce Houjicha, a roasted Japanese green tea. Within a competitive RTD drink tea segment, we aimed to help the campaign to stand out and increase the awareness of the new launch, Houjicha, to reinforce Pokka’s position as the leader in the RTD Tea category.