Here’s a fun fact: you do not need a TikTok account to start TikTok marketing.
TikTok, a leading destination for short-form mobile videos which usually range between 5 to 60 seconds in length. TikTok creators have the access to a massive collection of music library and a range of filters and effects. This is to inspire the creativity of the creators and bring joy to users.
TikTok has an instant success in its algorithm where it uses artificial intelligence to make personalised recommendations for the viewers. Once a user opens the app, the video feed starts playing and instantly sucking viewers in. Users do not even need to follow their favourite creators as their feed will be automatically filled with curate clips base on their interest and behaviour. The app makes content discovery central as an experience which allows videos to go viral quickly.
TikTok Demographics and Statistics.
TikTok is a place of young and future. 55% of the users are age from 18 to 35 in South East Asia. It has diverse users and content from artist and teachers to dancers and chefs. The average session duration per user in SEA is approximately 5.8 minutes. In Singapore alone, it was estimated that 1.04 million new downloads were racked up in Singapore during the period between January and July 2020.
What is the consumer behaviour on TikTok?
There is no typical way to use TikTok. There are many creators who lip-sync, dance, does memes or comedy sketches. There is basically no rule book in this app.
There are also TikTok Challenges set up by creators or brands. These are usually involved with a popular song or hashtag. Trending songs and tags like #SingWithQueen and #WhereIsTheLove allow users to attempt dance moves and let their creativity run wild to create their own variation on a specific theme.
A branded hashtag challenge can also be initiated by a brand. It is a uniquely engaging format to generate mass exposure and attraction around a brand. Brands can firstly invite users to generate content with a branded theme. There are a few elements to consider while building your brand message when running a branded hashtag challenge such as theme of the official video, music/ jingle, trends, special occasion, branded effect and KOLs that you will be using.
Here are 5 key tips for Creating an Effective TikTok Video Ad
- The first 3 seconds of the ad is crucial
- Be vertical
- Be Immersive
- Keep the music/jingle in mind
- Effective Casting
While it might be challenging to make your content go viral, TikTok could be a great tool to engage with younger audiences. If you haven’t been paying attention to TikTok, you may want to get started.
Keen to learn more about TikTok, have a chat with us today!