Love comes in many forms—a gentle hug, a warm smile, a reassuring touch. Every moment spent caring for little ones is an expression of Big Love. And when it comes to snack time, nothing shows love quite like Gerber Puffs.

 

Gerber launched a limited-time in-store promotion, offering an exclusive Gerber Puff Plushie with purchases of Gerber snacks — giving parents even more reasons to love Gerber Puffs.

 

Together with Gerber, we created a heartwarming influencer campaign: “Big Love. Big Hugs. Anything for Baby.”

The campaign was crafted to deepen emotional connections with parents, strengthen brand affinity, and amplify awareness of the promotion.

 

Through this campaign elevation, Gerber aimed to:

1. Turn loyal customers into brand advocates by reinforcing emotional ties.
2. Remind parents why they love Gerber Puffs through authentic, engaging content.
3. Drive awareness of the limited-time promotion and spark greater purchase intent.

 

The campaign needed to go beyond product awareness—it had to create a memorable experience that resonated with parents and their little ones.

To bring this idea to life, the campaign tapped into the power of storytelling and real-life parenting moments. An exclusive media kit was carefully curated to reflect love, care, and comfort—values that Gerber holds close to heart.

 

Each kit featured:

1. A beloved tote bag for everyday use.
2. An adorable limited-edition Gerber Puff Plushie, symbolizing warmth and security.
3. A range of Gerber snacks tailored to different age groups—from Puffs in Strawberry Apple, Blueberry, Peach, and Banana to Crunchies in Ranch, Veggie Dip, and Garden Tomato. 

 

This thoughtful bundle became more than just a gift—it sparked content that mirrored the everyday moments of affection parents share with their little ones. The Puff Plushie played a symbolic role, reinforcing the emotional bond between Gerber and families, and was lovingly featured in heartfelt photos and videos.

 

Media kits were sent out to carefully selected parenting, food, and lifestyle influencers. Despite being a seeding-only strategy, a strong portion of recipients voluntarily shared about the media kit on their social platforms—showcasing authentic brand affinity and enthusiasm.

 

Through creative partnerships, influencers shared authentic snapshots of snack time joy, building emotional connections and showcasing Gerber’s role in nurturing happy, healthy babies.

The campaign’s organic seeding strategy yielded impressive earned media and influencers created multiple pieces of organic content, reflecting their genuine excitement and strong connection with the brand.

 

This focus on thoughtful content reflected the creators' strong brand affinity and dedication to producing quality storytelling.

 

The campaign achieved over 300,000 in reach and crossed 1 million impressions, significantly boosting brand visibility and engagement.

 

The authenticity and warmth in the shared content helped Gerber strengthen its emotional resonance and create memorable online moments that reflected the love behind every snack.

 

Through this campaign, Mashwire transformed brand love into real advocacy. By inviting consumers into a meaningful narrative and rewarding them for their loyalty, the brand reinforced why Gerber Puffs remains a go-to choice for nutritious, trusted snacks. With each post, share, and puff, parents didn’t just buy—they bonded.

At Mashwire, We create emotional, impactful moments that connect brands with the hearts of their audience. Let’s bring your brand story to life—reach out to us today.