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Fresh On
All Creative
All Digital
Strategy / Campaign
Social Media / Listening
April 2020
Fresh On was launched a few years back by Eagle Brand to target the youth segment with a product that is well differentiated from its usual products. Fresh On is a roll-on that invigorates the user with different scents and aromas. There was a lot more room for top-of-mind awareness, acceptance of the product, and sales lead in Singapore. This was where the brand reached out to Mashwire.