GARDENS BY THE BAY - Instant Experience Facebook Ads
When we were tasked to create Instant Experience ads for Gardens By The Bay, we needed to build awareness of the latest event happenings and increase conversion in ticket sales. To do that, we set out to create an interactive editorial through Instant Experience ads.
Apart from providing more information behind the exhibits and teasing viewers with photos of the magnificent sights inspired by the magazine editorials, we went a step further to inject interactivity by using parallax effect on the videos to make the static photos come alive and allow viewers to interact with the photos.
By creating carousel type ads with no boundaries or dividers, we created a seamless viewing experience for the viewer. As an Instant Experience ad is a perfect tool for storytelling, we did not want to miss this opportunity to draw viewers into the Gardens By The Bay experience, providing an integrated online to on-ground experience.
By differentiating the ad by injecting interactivity and editorial inspired content delivery, we managed to attract viewers to engage with the events' information. Riding on the increase in engagement, we anchor the CTA at strategic positions within the ad with different copy, driving both consideration and purchase intent.