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The Coffee Bean & Tea Leaf
Award-Winning
Branding
November 2017
CBTL was ready to increase its market share in the capsuled coffee segment by attaching itself to the famed Nespresso’s coffee machine. Although the market research showed that there was a rising trend in artisanal and crafted coffee, the agency was ready to break the perception that capsulated coffee is low quality with CBTL’s brand new capsulated coffee.