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MARIGOLD 0% Fat Yoghurt Drink
All Digital
Strategy / Campaign
Social Media / Listening
October 2017
MARIGOLD 0% Fat Yoghurt drink faced the tough challenge of maintaining its position as market leader in the product category and differentiating its brand from competitors. In order to break away from typical methods like aggressive price promotion and gift with purchase, Mashwire presented an emotional route after discovering the key insight that women tend to give encouragement to people around them, but not to themselves...