AMT, a turn-key contract manufacturer serving global customers, is a worldwide market leader in the electronics, medical, automotive, industrial and energy sectors. Mashwire was commissioned to revamp the website to ensure relevancy of its content, branding and technology.
The brand then moves into bonding with the audience by encouraging repeat visits through easy-to-find new content and allowing them to download knowledge papers and guides after submitting their contact information. These data collected serve as potential sales lead and a channel for the brand to push new information to their audience.
Average duration spent increased during the first week of launch.
To reach their goals of acquiring new clients among various industries, we optimised the media budget allocation within different business units by analysing keywords that were obtaining most leads at the lowest costs. Comparing cost per conversion data, we then reallocated budget to the most cost-effective keywords and maintained monthly media budget while achieving higher impressions and clicks.
With our approach, we achieved a significant increase of landing page views and increased impressions among targeted regions. We also improved the search position of AMT’s website, achieving an 81% top of page position for CMO related search queries in the targeted regions.
With changes to the SEM strategy, we achieved the following results:
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