The Problem: Awareness Without Action

Even with clear benefits, from lower energy and maintenance savings to a stronger brand reputation, there was a clear opportunity to help more business owners embark on their Green Mark journey. Many simply needed greater clarity, reduced friction, and stronger assurance of the returns on their efforts. For everyday Singaporeans, sustainability efforts often took place behind the scenes, making it difficult to see the tangible impact of individual actions. With environmental consciousness on the rise, the moment was right for BCA to make sustainability more visible, relatable, and worth celebrating, turning interest into active participation.

 

The Solution: Making Green Visible Through Social Media

To seize this opportunity, we created two innovative social media series: Guess the Green Marked Building and Proven Performers. Each series was designed to amplify awareness, spark recognition, and strengthen the motivation to embrace greener choices.

 

1. Guess the Green Marked Building: Gamifying Sustainability

This interactive series transformed certified buildings into familiar, recognisable landmarks. By inviting the public to guess the featured building, it turned sustainability into a simple, engaging touchpoint. The content helped people associate Green Mark with physical spaces they encounter in daily life, making the idea of “green buildings” more accessible and relevant.  

 

2. Proven Performers: Demonstrating Long-Term Impact

To address doubts about the tangible business benefits of Green Mark, we also launched Proven Performers, a series highlighting buildings that achieved exceptional energy performance standards and maintained them over time.

Through striking visuals and clear performance metrics, this series showcased long-term ROI by highlighting reduced energy consumption and lower operational costs demonstrating that green buildings make both financial and environmental sense. Additionally, by featuring actual buildings and their sustained performance, BCA provided proof that certification brings measurable value, reinforcing the business case for sustainability.

 

The Outcome: Turning Awareness into Action

By gamifying engagement and showcasing tangible results, BCA was able to make sustainability visible, relatable, and motivating. Individuals could see that small actions, like choosing a Green Mark-certified office or supporting eco-conscious businesses, can contribute to a larger movement. Business owners could witness clear benefits, from branding opportunities to cost savings, helping bridge the intention-action gap. 

 

At Mashwire, we believe powerful campaigns begin with connection. By amplifying the right narratives and designing experiences that resonate, we help brands inspire participation and shape actions that matter.   Ready to turn your brand into a story people love to share? Let’s create it together.