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F&N - SG50
When Singapore celebrated her 50th year of independence, it was unsurprising for F&N, a company so rich in history and heritage, to want a part in the celebration. So, Mashwire came up with a digital campaign tied in with their partnered film, 1965, to commemorate the country’s golden year and maintain top of mind awareness among consumers.
The digital campaign saw content circling the history of Singapore that encouraged UGC. The media kit that was specially conceptualised by Mashwire was so popular that it significantly engaged Facebook users when it was offered as a giveaway.

June 2016

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