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Centrum
All Creative
Advertising
Branding
March 2021
Centrum is a brand of multivitamins produced by Pfizer. In the supplement category, consumers are more than often confused and see little differentiation between different brands as they are overloaded with information on the supplements. While establishing credibility by shouting out as the No.1 brand has become a hygiene marketing statement in the category, it further creates the perception that the different brands are similar.