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Cetaphil
All Creative
All Digital
Advertising
Branding
EDM
Sampling / Redemption
Website
August 2021
Cetaphil, one of the leading baby skincare brands in Singapore, introduced a new, gentle and nourishing range made with organic Calendula for babies and toddlers. The brand approached Mashwire to help with developing an eDM along with a mini-game as part of their loyalty programme (Cetaphil Friends). The objective was to generate product awareness of this new range and increase engagement with its members, whilst highlighting the new products’ USPs in an entertaining way.
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