NESTLÉ NAN OPTIPRO GRO 3 - When The Parents Meet The Experts
With only 40,000 new parents in Singapore each year, Nestlé NAN Optipro 3 was determined to capture the majority share in the market by building a journey with parents in their early parenthood.
Faced with numerous government regulations and compliance issues, the brand was challenged to attract new users, retain them and prevent them from switching to competitive brands.
While many consumers are bombarded by differing perspectives, we unearthed that consumers are constantly on the search for the simplest solution, ‘trust.’ The trust refers to a brand’s credibility and trust that the public places on the brand.
When mommy influencer Clara shared her personal experience, our audience resonated well and the video went viral. We then brought the parenthood questions to experts via an online webisode series.
To constantly engage and bond with our consumers throughout a 6-month period was no easy feat. We managed to achieve significant results through strategic collaborations and insights on our consumers. By creating, co-creating and curating content, the campaign achieved its objectives with every 1 registration in 3 seconds at its peak.