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January 2021
Sunshine Bakeries launched a limited-edition D24 Durian Cream bun and engaged Mashwire for a New Product Launch Campaign. The products were launched right after the durian season so it could help with consumers’ durian cravings. We identified that buns are usually eaten as a breakfast staple, however, consumers do not prefer eating durian in the morning as they were concerned about the pungent smell.