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May 2021
With over 120 years in the local beverage scene, Yeo’s has been a brand that is familiar with many Singaporeans since young. However, Yeo’s beverages are often associated with an older crowd due to its local flavours and low/no sugar options, which are preferences commonly chosen by the older generation. Thus, this Chinese New Year, Yeo’s wanted to build affinity and brand preference for its new CNY range amongst its younger audience.