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September 2021
Partnering with Yeo’s to push their Yeo’s Soy Bean Drink as the chosen beverage to target Ramadan month, we brought the classic beverage closer to the hearts of many Singaporeans who have celebrated Ramadan and Hari Raya through a variety of activations. We found out that most non-muslim Singaporeans have little knowledge about Ramadan other than associating the month of Ramadan as a fasting month that leads up to Hari Raya Puasa.